Because of Tori
Fashion Through Childlike Expression - Based this first project in fashion on my younger sister Tori and planned to create a childrenswear concept for adults. Focussing on the psychology of the 'inner child' and the use of wellness colours as well as other childish quirks within the marketing as a sign of immature expression. Quirks and mannerisms of Tori is seen throughout the design and marketing techniques as well as the branding as a whole.